Cell Structure Design is a social technology developed by Silke Hermann and Niels Pflaeging of Red42, and published in 2019.

You can find the following things on this page:

• The concept overview - which was originally released in June 2019.
• A list of learning opportunities and events around Cell Structure Design.
• The Cell Structure Design open source license, which is also shown on the Red42 website. 

The concept overview is available as a poster and XXL banner in English and German). Click to enlarge!

If you want to become acquainted with this approach, we recommend reading 

• the BetaCodex Network white paper on Cell Structure Design, entitled Turn Your Company Outside-In! This paper was based on Niels' research with the Beyond Budgeting Round Table, his client work and concepts from the "Flexible Targets" book from 2006.  The different versions of the paper attracted 70.000+ readers so far.
• In 2011, Silke & Niels wrote another related paper together – their 1st joint publication: The hit paper OrgPhysics. Explained elaborated further on the role of Value Creation Structure.
• Niels also published articles on decentralization, and why "flat" is not a solution.
• Publication of the handbook in English and of an exclusive learning box are under way. Publications in German are available already: A content-dense concept booklet, the Cell Structure Design handbook (Vahlen, March 2020) and a learning box. 

Cell Structure Design Online Course: 13-15/04/2021 - Online workshop (two half-days) with Niels Pflaeging. Limited to 8 participants

Info Hour: Cell Structure Design: 06/05/2021 - Online introductory event, free of charge, with Niels Pflaeging

Workshop Cell Structure Design: 12/07/2021 - at Studio Red42 in Wiesbaden, with Niels Pflaeging. Limited to 6 participants

To get your team or your company acquainted with Cell Structure Design: visit or book one of our hands-on workshops: online or at Studio Red42. 

Cell Structure Design and BetaCodex© are freely available, open-source social technologies: You are free to derive from Cell Structure Design and create innovative, new works yourself, and share your innovations with others, and even commercialize them.

Cell Structure Design (as outlined in our publications such as the brochure), as described through the open-source Cell Structure Design Overview, as well as related events, principles, roles, workshop formats, consulting techniques and related documents are published under the Creative Commons Attribution Share-Alike license. This license is an open source license: Under this license, you are strongly encouraged to innovate by freely developing applications based upon Cell Structure Design.

This license lets you remix, tweak, and build upon Cell Structure Design, even for commercial reasons. 

In so doing, you agree to:

• credit the original authors, Niels Pflaeging and Silke Hermann,
• and provide our specified link to the source material, as listed below,
• and license your derivative creations to others under the identical terms.

Specifically, you must provide and prominently display the following link with any and all derived works, and included as part of all related graphics you develop:

“This work is derived from Cell Structure Design, an open source, free social technology by Niels Pflaeging & Silke Hermann, published under the CC-BY-SA-4.0 license from Creative Commons, and found here: www.redforty2.com/cellstructuredesign."